The Patriot Act Essay Example | Topics and Well Written Essays - 750 words

The Patriot Act - Essay Example As per President Bush, â€Å"The Patriot Act protects our freedom. The Patriot Act makes it capable for those of us in places of duty to protect the freedom of the American individuals. It’s fundamental law† (Allen, 2004). As indicated by the Justice Department, the PATRIOT Act offers backing to and supports improved sharing of data among different law implementation offices at the neighborhood, state and government levels. Also, this law helps law requirement in their endeavors to â€Å"connect the dots† from a more extensive extent of offices when amassing proof in order to â€Å"develop a total picture† with respect to potential dangers from psychological oppressors (Ward, 2002). Moreover, the Act expanded fringe security subsidizing and permits the Attorney General to dispense money related awards to those people and substances, for example, regions that have urged the battle against psychological oppression. Besides, it offers money related help for t he preparation of people on call, for example, firemen. At last, the PATRIOT Act licenses government organizations capacity to defer notice of court orders, â€Å"which (is) a long-existing wrongdoing battling apparatus maintained by courts across the nation for a considerable length of time in composed wrongdoing, sedate cases and youngster pornography† (US Department of Justice, 2005). Pundits of the Act propose that is in inconsistency to the inhabitants of the First Amendment. For instance, a resident can be distinguished and rewarded as a fear based oppressor in the event that they are an overstepping government law, for example, intruding on open property during a dissent when a bureaucratic authority is harmed, not by that individual however basically harmed during the dissent. This permits any individual who was practicing their protected right of free discourse to be captured and kept inconclusively without advantage of lawful guidance, an infringement of the Fifth Amendment option to fair treatment of law. Area 203 of the PATRIOT Act permits law implementation officials to give CIA with no court request data got

The argument behind this is that if ones parents

Liquor is a beverage that is devoured orally and has an inebriating impact. A medication when it is characterized utilizing clinical terms is any substance that when expended influences body capacities whether decidedly or contrarily. The contention is that medicinally recommended medications can assist one with recouping from a specific disease yet when medications are taken for entertainment only can prompt fixation and other terrible side effects.As per the above given definition, liquor fits the bill to be a medication and hence ought to be controlled like different medications. The embodiment of this paper is to help the contention that liquor is a hazardous medication and in this manner ought to be controlled.Alcohol is one of the most mishandled tranquilize with the most influenced being the young people. Nobody needs to turn into a drunkard casualty yet one inadvertently ends up in it. It is difficult to decide when one would turn into its casualty or not as there are numerou s hidden components that go about as impetus. One individual may expend it for a brief timeframe and become dependent while another might bring time before turning out to be one.There are two speculations that are progressed by therapists and sociologists and hence every one of them takes the separate point of view. As indicated by therapists there are some hereditary inclinations that decide whether one will end up being a fiend or not.The contention behind this is on the off chance that ones guardians were addicts, at that point the odds of one turning out to resemble them are higher. The other hypothesis progressed by the later is that there are some social factors that may make one become dependent these are factors like ecological factors, for example, social exposures and other social practices.Any medicate that can prompt compulsion like liquor is risky and consequently ought to be controlled. Aside from this, it has a wide scope of wellbeing impacts for instance it meddles w ith typical mind working something that causes mental scatters, for example, burdensome turmoil, alarm issue and uneasiness issue. Not at all like different dugs like cocaine and courageous woman where withdrawal must be deadly on the off chance that one has other wellbeing complexities, liquor withdrawal can be fatal.The purpose for this is when liquor is taken it animates the GABA receptors something that causes nervousness and when it is devoured in enormous sum and reliably, it desensitizes and decreases these receptors along these lines making the body be completely subject to it to such an extent that when it is suddenly halted, it prompts the breakdown of the focal apprehensive system.The casualty quickly enrolls some perilous seizures or spasms, pipedreams and in extraordinary cases it results to cardiovascular breakdown (Cohen, Sidney. 1983).Socially it has driven numerous to lose their lofty positions as when individuals become dependent they are compelled to devour it in any event, when they should be occupied grinding away and in calm brain. This financially influences the efficiency of organizations as tipsy individuals can't be relied upon to be beneficial. On the off chance that anything they cause them to bring about loses as they put off the very clients they are relied upon to serve. Therefore, liquor is a deterrent to advancement and should in this way be prohibited totally (Cohen, Sidney. 1983).Studies show that liquor vehicle related auto crashes are the primary driver of death of the adolescent somewhere in the range of 15 and 24. It additionally builds self destruction, manslaughter and suffocating cases as much of the time casualties who end it all are lushes or the individuals who are suffocated are its victims.Alcohol likewise meddles with ones idea framework and consequently; most boozers do no explanation fittingly. Liquor abuse prompts diminished judgment and that is the reason casualties can go across a bustling street without che cking whether the street is sheltered or not and one wind up being hit. Most fender benders are drivers who are affected by drugs. Like it is referenced above, liquor mists ones judgment with the end goal that it is difficult to think straight.When one is smashed he/she loses power over everything to such an extent that one knows that something is going on however can't take the fitting measure and that is the means by which mishaps result. â€Å"Alcohol, even at low dosages, fundamentally disables the judgment and coordination required to drive a vehicle safely.† (Partnership for a Drug Free America).According to a study that was finished by the Davis Law Group in 2007, around 12, 998 kicked the bucket in fender benders where drivers were affected by liquor. In the event that these cases are to be diminished, at that point the administration must wake up and receive a zero resilience system to liquor addiction (Davis Law Group. 2007).

Tips on How to Choose Your Religion Essay Sample

Tips on How to Choose Your Religion Essay SampleMy Fravor Academy subject is Religion is one of the best subjects that you can try to write about in a college paper. The great thing about writing essays on subjects like this is that you don't have to worry about being particularly intelligent or even articulate as you can choose from subjects such as Shakespeare, Dante or even the Bible and still be able to write the same type of essay that other students would be able to write.If you're a student who is interested in writing about religion then you might want to try to research the most popular religions that are around at the moment. You should also remember that some people may be offended by your topic when it comes to religion. For this reason, you should make sure that your essay topic includes some sort of neutrality to make sure that your readers won't be offended or think that you are saying one thing when you really are not.You can start your research for your topic of Reli gion by getting a copy of your religion's Holy Bible or perhaps use the internet to do a little research on your own. What you need to do first is to start off by getting some of the basic facts about each religion so that you know how they differ. One of the things that you should do is decide which part of the Bible is most relevant to your essay topic. This will help you decide which parts of the Bible should be discussed in the essay.Another way that you can research a religion is by checking with a relative that has read the same scriptures as you in order to find out if there are any similarities. In fact, this is the best way that you can determine if you have chosen the right religion. Make sure that you are taking time to really research a religion's main tenets so that you have a better understanding of what they believe. It is important that you have an informed opinion of the religion you chose because the last thing you want is to write an essay that might offend someon e. Another thing that you can do in order to get a good idea of a religion is to look at websites such as Wikipedia. If you are doing this, you will need to remember that the information you get from Wikipedia might not be completely accurate and in many cases, inaccurate. Although, it may be one of the better resources to use because it is a lot easier to research a religion than it is to research a city's geographical location.After you have done your research, it is now time to determine which type of scripture you want to focus on in your particular religion. In order to do this, you need to choose the part of the Bible that you want to focus on. Once you have determined this, you can start thinking about how to relate this part of the bible to your topic of Religion.Writing an essay on Religion is not the easiest thing in the world. That is why it is important that you do as much research as possible before you get started so that you don't make any mistakes.

The Debate Of Cell Phones - 1620 Words

The Great Debate of Cell Phones Technology has advanced over the years, causing our lifestyle to change drastically and head down a new path. With these advances in technology, the cell phone appeared and has evolved throughout time. The cell phone has become a necessity to many. All ages use this mobile device for either personal or business use. Higgins states that the amount of cell phones active has increased from â€Å"one billion in 2000 to 6 billion.† Although cell phones play an important role in the lives of many, the negative possibilities could cause destruction to our society. The cell phone has transformed over the years, changing from a bulky phone to a compact device containing the capabilities of a computer. According to Russell Ware, a cell phone is â€Å"any portable telephone which uses cellular network technology to make and receive calls.† A cell phone works through a maze of cellular towers that cross the world. This connects mobile devices that allow texting and calling betwee n two cellular devices. Motorola produced the first commercially available cell phone which officially went on sale in 1984 (Ware). This cell phone was called the DynaTAC 8000x which cost an extreme amount of money and only contained a battery of 30 minutes (Ware). Since this first masterpiece, the cell phone has advanced and developed into an entirely new object. Cell phones today contain the ability to text, call, use the internet, play games, and store files (Cell Phone). Due toShow MoreRelatedThe Debate Over Cell Phones863 Words   |  4 Pagesmany arguments surrounding cell phones, its advantages, and disadvantages. The conversation occurring around this topic is texting. Texting is a form of communication by sending messages between cell phones. Texting has advantages including proof-reading words, reaching someone quicker, and record keeping. Texting has disadvantages as well including deficient writing skills, addiction, and distraction from personal relationships. A sourc e I found that summarizes the debate on texting is that â€Å"TechnologiesRead MoreCell Phones Should Be Allowed in Schools Essay examples824 Words   |  4 Pagesbecause cell phones were not popular in schools then. When it comes to cell phones, some people think they should not be permitted in schools, and other people think they should be permitted in schools. I agree with the latter opinion for the following reasons: Cell phones are an efficient way to communicate when emergencies occur in school; cell phones can be a great tool for learning during school hours; and the current prohibitive rules on cell phones are merely fruitless efforts. Cell phones shouldRead MoreCell Phones Persuasive Essay813 Words   |  4 Pages Cell phones have become a major part of peoples lives and in modern society. 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The increase in cell phone usage has expanded into our children’s schools. Many children in today’s society carry a cell phone on their person to school. This increase of usage and change of demographic has created a debate in many schools. Read more: Pros Cons of Cell Phones in Schools | eHow.com http://www.ehow.com/about_5393195_pros-cons-cell-phones-schools.html#ixzz29NbPSPub School Emergencies The increase of schoolRead MoreShould cellphones be allowed to children of ages 6 to 12?1562 Words   |  7 Pagesreport clearly shows that there are a large number of children who own a phone. Now, with the latest advanced technology we cannot do much to prevent minors from gaining access to this type of devices. However, what we need to concern about is the damage that phones can cause to children. Lately, there have been many cases of abduction of children by social networks, and also cases of theft of cell phones. Therefore, the debate regarding children using cellphones whether or not has created differentRead MorePros Of Cell Phones At School755 Words   |  4 PagesCirelli, Cheryl. â€Å"Pros of cell phones in school.† Retrieved from http://cellphones.Lovetoknow.co Cheryl Cirelli’s â€Å"Pros of cell phones in school† is an excellent resource for debating in favor of cellphones in school. It offers examples and evidence to the topic of cellphones in the classroom. Cirelli explains that cellphones are not only an instant form of communication, but also a learning aid. In addition, cellphones can be used as a collaboration tool for group projects. Overall, she supports

Why Law School Is An Amazing Opportunity For Me - 705 Words

Direction sometimes finds us; in destinations we least suspect it. This is my experience. This is my journey to law school. As Albert Einstein said, â€Å"â€Å"Any fool can know. The point is to understand.† I understand that law school is an amazing opportunity for me. I also understand that my experiences in the past, coupled with my current motivations and my future aspirations can be ascertained through the procurement of a JD. I have been on the opposite side of the law. I myself have dealt with criminal charges personally in the past. These however, have made me a better man and have helped me find my calling. Which is helping others through pursing a JD. I was giving a second chance at life by a criminal defense lawyer. His effective and competent representation ensured that my cases were handled in an appropriate and timely fashion. I had the money to be able to pay for the cases at the time. However, many other defendants waiting trial in this country don’t. The ratio of public defenders to criminal defendants needing their services in some jurisdictions is unacceptable. I want to be a public defender, for a couple of reasons. First I eventually want to try to effect some policy change to enact better and more effective representation for all defendants no matter how much income they have. Second I want to able have a positive effect on society through helping those offenders who deserve a second chance. Ample amounts of applicants have different characteristics that setShow MoreRelatedPersonal Statement809 Words   |  4 PagesIt was a cold autumn night in North Carolina when I realized that my youth was being taken away from me. I wanted to run away and go back to the life that I had known; where I had the opportunity to go to school was happy and understood the language. Instead I was in a foreign land with my family and we could not return for there was no future in my homeland. 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Brand Equity On Consumer Purchase - Business Research Proposal Free Sa

Question: Discuss about the Report for Business Research Proposal of Brand Equity on Consumer Purchase. Answer: Introduction The purpose of this research proposal is to ascertain and analyze the effects of various components of brand equity on the consumer purchase intention or behaviour. Consumers buying process is a decision making process that is concerned with how customers act before, during and aftermaking a purchase. Customers intention to purchase is determined by various factors and the role of marketer is to identify and amplify the magnitude of these factors in order to get the desired response from the customers. In this context, brand equity component plays an important role in influencing the customer buying behaviour. Brand image as well as the reputation of the brand (or the company)can be useful in creating a positive image of the brand and soliciting desired actions from the customers (Lavrence and Lozanski 2014). Moreover, with the effective employment of brand equity components a firm can help in creating a loyal and satisfied segment of customers. Further, as the business environment i s getting more competitive, it is important to differentiate the brand from the competitors; and a well-planned and executed brand equity function can facilitate in creatingleveragefor the company to attract more customers towards the brand. The study, therefore, has selected the case study of LululemonAthleticafor analysing this particular research topic. The company is facing branding issues not only in Canada but also in other countries (Wu et al. 2013). The study will discuss the problems of the company with respect to branding and its effect on consumer behaviour of its products. It has its impact on profitability. Background of the Study Lululemon Athletica Inc. is an apparel company based on Canada. The company is focused on selling yoga inspired athletic clothes for people. It is also into manufacturing of technical athletic apparel. Apart from the yoga apparels, it also manufactures various types of sportswear (Delmas et al. 2013). However, it is seen that there are many controversies related to the branding, product quality and price issues of Lululemon Athletica in the American sub-continent. The study is focused on the consumer behaviour towards the brand. The brand loyalty, brand awareness and brand awareness in some parts of its business operations are not up to the mark (Thomas and Peters 2015). Apart from having issues in these aspects, the company is earning substantial profits. Regarding brand equity, Lululemon focus on niche segment of customers. The company is targeting very specific customer segments such as health conscious, high income, sophisticated couple and mid 30s (Larcker et al. 2014). Branding of a company is vital aspect for the marketing of the company in its target market. Lululemon is committed to provide its customers with well-designed and high quality athletic apparel with a sense of authenticity. It is seen that the company has shown immense growth in adoption of new product category in the niche segment. However, rapid adoption has resulted in many downgraded branding issues (Rizzo 2015). Customers of the brand are not finding the product of the brand worthy. Lululemon charge high for the yoga and other athletic clothes. In some areas, the customers are finding the clothes of the company overpriced. Here come the issues in brand equity and brand loyalty. Lululemon fails to maintain its image in the target market. Decrease in the magnitude of brand equity will lead to lower brand loyalty from the customers (Lavrence and Lozanski 2014). Lululemon is known for its high quality products in the market. The marketing strategy of the company is different from other companies of same category of product. Quality control issue in terms of the bottoms is a prevailing issue faced by the company. Many shoppers who are paying $100 for a yoga pant expects a good quality but the products are not meeting the expectation (Vredenburg et al. 2015). In the expansion strategy, Lululemon fails to maintain its brand awareness and brand image in the new target markets. The marketing strategy acts as a disaster. The strategies of increasing brand awareness fail to create a positive image in the minds of the customers (Smith et al. 2012). Controversies are there that are related to pricing issues, and misleading advertisements. However, it can be said that the company is improving the brand value in the market by fulfilling the commitment of the marketing goals. It will improve the brand loyalty of the customers of the company in buying different products from Lululemon. It is also focused into brand extensions of different categories of products (Wu et al. 2013). Explain the Significance The significance of the research topic is solving the issues of brand equity and brand loyalty of Lululemon in the market. The company is focused on selling its products to unique segments of customer. The nature of the products of Lululemon illustrates that the company is focused on niche strategy of marketing (Cousens and Bradish 2013). The background of the research topic explains different issues of brand equity faced by the company in the market. However, the research will help the company in solving issues related to the brand in gaining loyalty from the customers. To increase the sales, it is important to achieve trust of customers (Sirianni et al. 2013). Research Questions The questions will focus on the issue of the research that Lululemon is facing in terms of brand equity. The research questions of the study are as follows: What are the techniques followed by Lululemon Athletica in increasing brand awareness in the market? What are the sets of controversies faced by Lululemon in terms of branding of its products in the target market? How Lululemon will achieve the trust of the consumers in terms of increased profitability of the company? What are the steps Lululemon would take to change the existing marketing strategy of the company to attract customers? Research Objectives and Framework The research objectives are formulated in the framework of SMART objectives in the following: Specific: Lululemon must formulate the steps of marketing in a specific manner for achieving the trust of customers. Measurable: The techniques that are to be taken by the company must be measurable in terms of its applicability. Attainable: To formulate attainable techniques that fill the gap created by the marketing strategies of Lululemon. Realistic: To find the realistic controversies faced by companies in terms of pricing, advertising and branding issues. Timely: To achieve all the research objectives in a stipulated time so that the effectiveness can be measured in terms of the increased profitability. Chapter 2 Literature Review Brand equity Brand equity is one of the most crucial concepts of marketing. It is an intangible asset for an organization and depends on the associations created by the customers with the brand itself. Brand equity plays an important role in ensuring long term success of the organization (Khan et al. 2015). However, it takes time and great deal of strategic planning and implementation of business functions to build positive brand equity. Brand quality: The American Marketing Association (AMA) defines brand quality as value of the brand (Parkvithee and Miranda 2012). From a consumer perspective, brand equity is based on consumer attitudes about positive brand attributes and favourable consequence of the brand use. Brand equity components: Brand Loyalty: It helps in reducing marketing costs as customers are loyal to the brand and require little external stimuli for initiating the desired action by the firm (i.e. buying companys products and services). It also provides added advantage for the company in trading as strong brand equity also affects (positively) the decisions of suppliers and other stakeholders (Huang et al. 2014). Further it also aids in attracting new customers by assuring them about the superiority of the brand and brand offerings. In addition, it also helps company to respond to the competitive or market threats such introduction better products by the competitors and case of change in consumer preferences or market trends respectively. Brand Awareness Brand awareness is another component of brand equity. It provides a common platform or anchorage onto which other branding functions or associations can be attached. Moreover, familiarity with the brand only leads to enhanced liking and positive image of the brand in the mind of the customers (Hutter et al. 2013). Increasing visibility of the brand helps the customers about the utilities of the brand and assists in brand recall at the time of making purchase decision. Brand Associations It helps in communicating relevant information to the targeted audiences and provides differentiation or positioning of the brand from the similar categories of products and services (Reza Jalilvand and Samiei 2012). Further, it creates positive attitude about the brand in the mind of the customers and presents reason to buy. Brand equity perspectives: There are different perspectives of understanding the concept of brand equity such as: Financial: Brand equity of a firm can be determined by the price premium that a brand commands over a generic or me too product. In other words, brand equity can be understood as a premium price that a customer is willing to pay for a particular brands products or services over the same but unbranded products and services (Dehghani and Tumer 2015). This premium provides crucial information about the value of brand; however, costs incurred by the organization such as promotional costs must be taken into consideration while using this method to calculate brand equity. Brand extensions: One of the characteristics of a good brand is that it provides the platform to launch related products under the well established brand name that the company already have. Brand equity therefore, can be measured in terms of the brands capability to launch (establish) new products into the market by taking advantage of the existing brand awareness; thereby, reducing the promotional cost and risk elements associated from the perspective of customers (Son et al. 2013). However, this method is subjective in nature and difficult to quantify the brand equity. Consumer based: Brand equity can also be measured in terms of customers attitude towards the products associated with the brand. Customers attitude towards the brand is built when customers actually experiences the product and is generally more effective in building brand equity than promotional and advertising campaigns undertaken by the organization. Thus, customers perspective of brand equity enhances the perceived quality of the brands products and services, and eventually leads to brand loyalty. Benefits of strong brand equity: Strong brand equity provides a distinctive competitive advantage to the company over the other players in the market. It also helps in ensuring a loyal customer base and thereby a steady stream of income for the firm. In addition, it also helps in cash flow to the organization by increasing market share, reducing promotional expenses and allows company to implement premium pricing strategy. Moreover, brand equity is an asset for the company that can be utilized by the organization to gain both financially and strategically (Lu et al. 2014). From perspective of accounting, brand equity is considered as the difference between an organizations total work the book value of its assets. Some great benefits of bran equity are here by mentioned below, Loyal customers Having loyal customers is the biggest competitive advantage that an organization can have. Loyal customers will pay more and will go out of their way to buy the same product from your company. High brand equity is responsible for creating brand equity among the customers. For example, some well-renowned business organizations such as Gucci handbags and Apple have developed a huge base of loyal customers through the strengths of their brand which are known for exclusive quality, innovative design and creative leadership. Bigger profits Another definition of brand equity states that a product having brand equity means it includes a greater value with the name and logo on it that it would with a general or unidentified label. It will put the manufacturing organization in a position from where they can attain high price points in the market place while upholding or improving demand (Horng et al. 2012). It is obvious that when customers will be ready to pay extra amount of money for a name that they trust or value, gross profit of those organizations should become strong comparative to general alternatives. Opportunities for business expansion Any business looks to achieve long-term growth so that it can stay in the market. Brand equity is a component that allows an organization to acquire drivers seat for long-term development. If an organization can control the value of its brand, it will be able to expand to new markets and extend its brand with new store concepts (Huang and Sarigll 2014). It will definitely enhance revenue streams of that organization. For example, Apple has influenced its band equity in the mobile technology in order to introduce multiple tech devices in the market. Upgraded versions of thos tech devices are also released by the organization in every few years. Marketing Another significant advantage of brand equity is it allows organizations to spend less amount of money on marketing. If an organization has a great reputation among the customers then through word of mouth marketing will be done (Hwang and Choi 2013). Compared to a lesser known competitor, an organization that has strong brand equity has minimum needs to use marketing channels such as social media, television and search engine marketing to spread its message as customers will do that for them for free. Bargaining power Bargaining power of an organization, especially with its manufacturers and distributors must be high enough. Otherwise an organization will be forced to take decisions by the norms of its distributors. Brand equity provides this advantage to an organization and allows it to have a superior position while negotiation with distributors and manufacturers. When vendors will find out that consumers are screeching for anything that carries name of an organization, they will want to work with that organization (Das 2014). In this situation, that organization will be in control and will have a position of strength while negotiating since its name is essential to long-term success of that product. One of the biggest examples of this scenario is Walmart and Target. Both companies are dominating the retail industries and customers buy anything and everything once they see the names of those organizations written on a product (Horng et al. 2012). This allows those companies to carry a significan t amount of bargaining power with its suppliers. Brand equity and Purchase Intention Brand purchase intention is means plan of customers to make a real purchase in certain period of time. However, Dehghani and Tumer (2015) stated that, it can be defined as urge or motivation that arises among the customers mind to purchase a certain brand after they have evaluated its good and bad characteristics. In marketing, it is highly important to understand and predict the consumer behaviour. Results from previous research works clearly states that buying behaviour of customers acts as a crucial factor that influences actual final purchase. Most of the times, it leads to repeat buying in the future. According to Son et al. (2013), brand equity is considered as a condition for brand predilection and that is why; it affects purchase intention of the consumers. From a number of studies, it is understood that brand equity and purchase intentions are connected to each other. It is also found that once a customer has purchased a particular brand, it will increase his proneness that improves the probability of buying that brand once again in the future. Further it is also evident that all the brand equity components that are mentioned above can significantly influence purchase decision of consumers. In fact from previous researches it is found that brand equity can be considered as the main component that directly influences purchasing of products. However, according to Parkvithee and Miranda (2012), brand equity and purchase intentions are not connected with each other directly. Subjective norm works as a mediator between them. Subjective norm and purchase intention Subjective norm means professed social pressure to accomplish or not to accomplish the behaviour. It also helps to understand purchase intentions. It is known as the level of social force felt with regard to an exact performance. Subjective norm is a feeling of an individual on social force that comes from other group or people (Khan 2015). From previous researches it is found that subjective norms and purchase intentions are positively connected to each other; however, the same literature lacks unity to subjective norms. Moderating role of subjective norms A purchase intention is known as an important consequence of brand equity which is already proved by several previous results. As mentioned by Horng et al. (2012), two elements of brand equity that are brand awareness and brand associations are connected to each other. This connection develops a constructive attitude for a brand. This improves the chances that a consumer will buy that product regularly. On the other hand, brand loyalty descries customers loyalty towards a brand. This can be created by providing favourable attitude towards a brand and the intention to buy. Definition of perceived quality is similar to attitude. It is also known as subjective assessment or decision of consumers about product that whether it is superior to other products or not (Hutter et al. 2013). Therefore, it can be said that perceived quality is capable to establish a positive attitude about the brand that in turn leads to purchase intention. Those four dimensions are responsible for creating posit ive attitude towards a brand. However, it is also true that only positive attitude towards a brand is not enough to understand and predict behavioural intention of consumers. As mentioned by Das (2014), Theory of Reasoned Action individuals purposes would be prognosticators of their behaviour and individuals attitudes towards behaviour and subjective norms are Backgrounds of behavioural intentions. Subjective norms are the important component of this theory. It is highly possible that perceptions of family members, friends or other important person put significant impact on a customer and influences his purchase intentions. For example, a consumer is willing to buy a product. Let us assume that the product is X. Before buying, it is possible that he will consult with his family members and friends about it (Parkvithee and Miranda 2012). The chances are high that his family members will ask him to buy the other product which is Y. It is also possible that his friends will suggest him to buy another product which is Z. Now that consumer will listen to either his family or his friends and will buy either Y product or Z product. It is also possible that afte r consulting, he will stick to product X and will buy it. Conceptual framework Figure 1: Conceptual Framework of Brand Equity and Purchase Decision (Source: Reza Jalilvand and Samiei 2012) Chapter 3 Research Methodology and Design Research philosophy It has been found that there were two types of research philosophies in which a research work can be conducted. They are such as positivism philosophy and interpretivism philosophy (Bell 2014). It had been analysed that the positivism philosophy helps to investigate a research problem depending on real facts and truths (Billig and Waterman 2014). On the other hand, interpretivism helps to develop a research work, depending on the perception of people about a specific situation (Cleary et al. 2014). After analysing both types of research philosophies, positivism has been selected as the most appropriate one for this research work. This research philosophy will help to make logical and critical investigation of the research topic the effect of brand equity components on purchase intention depending on sustainable facts and evidences. Interpretivism will not be used in this research work as human perception can lead to an inappropriate outcome for this research work. Research approach After close exploration, it has been found that there are two types of research approaches can be used for research works. They are such as inductive approach and deductive approach (Meeker and Escobar 2014). It has been analysed that deductive approach can be beneficial as it helps to gather knowledge about the research topic. In this approach, research hypothesis has been developed for the research work, after reviewing existing literatures and existing theories related with the research topic. On the contrary inductive research approach is related with development of new theories related with the research topic. After closely investigating both the research approaches, it has been found that deductive research approach is most appropriate one for this research work as it helps to develop the research work depending on existing theories. On the other hand, as the research work has to be developed in a shorter time span, there is not ample time to develop new theory related with the research topic. Hence, inductive research approach will not be used for this research work. Data sources Bauer (2014) stated that, there are mainly two types of data sources available for a research work. They are such as primary data source and secondary data source. Primary data can be obtained directly from those people who have ample knowledge about the research topic. On the contrary, secondary data can be collected from various theoretical underpinnings related with the topic of the research. (Mertens 2014) mentioned that relevant secondary data can be gathered from updated books and journals related with the research topic. The topic of this research work is to find out the effect of brand equity components on purchase intention. It has been found that the research topic is directly related with customers. Hence, it can be beneficial to collect primary data from customers and managers with the help of survey and interviews. Data collections methods Gast and Ledford (2014) stated that, there are mainly two types data collection methods available for a research work. They are such as quantitative data collection method and qualitative data collection methods. Gelman et al. (2014) mentioned that quantitative data collection method is related with collecting numerical data and represents them in graphs and tabular form. On the other hand, Panneerselvam (2014) depicted that qualitative data collation method helps to gather enriched amount of knowledge about the research topic depending on human perceptions and personal experiences. In order to gather quantitative data, survey analysis has been conducted with the help of questionnaires. Here some close ended questions are asked to the respondents, After collecting data from the respondents, they are analysed with the help of MS Excel and represented in the form of graphs and charts (Panneerselvam 2014). On the contrary, qualitative data can be collected by interviewing those people w ho have ample knowledge about the research topic (Brinkmann 2014). In this, research works both quantitative and qualitative data will be gathered from customers and respondents of company Lululemon Athletica. Sample size As mentioned previously, both quantitative and qualitative type of data will be collected for this research work. Quantitative data will be gathered by conducting a survey with customers of company Lululemon Athletica. 60 customers from the company will be selected as respondents. All close ended and neutral (non-influential) questions will be asked to the respondents. This data will help to find out the impact of different equity components on purchasing decisions of customers. On the other hand, qualitative data will be collected with the help of face-to-face interview with the 3 managers of company Lululemon Athletica. All open ended questions will be asked to the managers. Ethical Considerations It has been found that, it is required to follow certain ethical considerations when the research takes place. Bauer (2014) stated that, according to the Data Protection Act 1998, it is required to make sure that none of the respondents are forced to take participation in the research work. According to this act every candidate has the authority to withdraw his or her participation as any time of the survey (Schobel et al. 2014). Every candidate has the right to take part in the survey process if all the neseaary criteria are fulfilled. In addition, the collected data cannot be used in any other purpose rather than works related with academic purpose. Moreover, it is required to make sure that none of the survey or interview questions is influential. Expected Outcomes This research methodology section would help to follow an appropriate research method so that the research problems related with the topic the effect of brand equity components on purchase intention can be addressed carefully. It would help to collect extensive and augmented data about the research topic, which might become helpful to conduct this research work in appropriate manner. Timescale and Gantt chart Task And Time 1st week (2nd-4th) week (5th-7th)Week (8th-10th) week (11th -16th) week (17th -20th)week (21th-23th) week 24th week 25th week 26th Week Introduction and Search for Data Literature Review Research Methodology Design of Data Collection and Methods Data Collection Data Analysis and Presentation Conclusion and Recommendations Proof- Reading Sending First Draft to Supervisor Printing, Binding and Submission Table 1: Gantt chart (Source: Created by Author) References Bauer, G.R., 2014. Incorporating intersectionality theory into population health research methodology: Challenges and the potential to advance health equity. Social Science Medicine, 110, pp.10-17. Bell, J., 2014. Doing Your Research Project: A guide for first-time researchers. McGraw-Hill Education (UK). Billig, S.H. and Waterman, A.S. eds., 2014. Studying service-learning: Innovations in education research methodology. Routledge. Brinkmann, S., 2014. Interview. Springer New York. 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Its Never Too Late. Essays - Personal Finance, Retirement

It's Never Too Late. It's Never Too Late Imagine getting out of high school and being faced with the grim responsibility of having to get a job. If you're one of the fortunate, you have the option to continue your education and postpone the reality of growing up. Now let's assume you've found that so-called dream job, paying your dues with hard work and late nights, not to mention weekends and holidays. After twenty to thirty years you're up for retirement and it sounds inviting. Now most employers offer a retirement package that allows you to stop working and still bring home seventy percent of your current income. As stated, ?Five Steps to a Great Retirement? (Money Magazine 1999), ?No matter how far you are from retirement, you know that the alternative to work is no longer napping on the verandah. Back in the days when it was, financial advisers routinely said you could retire comfortably on seventy percent your working income - figuring you were thirty percent dead.? So how much money will you need when you retire? In the following pages there is some helpful information you will need to make the ?Golden Years? truly golden. Education is the single most important tool in planing for your future, the earlier the better. This is a validity supported by the facts stated in the article ?Saving is Fundamental? (Black Enterprise 1999). ?As part of it's 1999 ?Time to Save Education? campaign, Merrill Lynch polled 500 boys and girls, ages twelve to seventeen, about how they obtain, save and invest their money. The survey found that seventy percent of them currently have savings accounts (up from sixty five in 1998) and eleven percent own stock (vs. seven percent last year). Nearly one third of the teens consulted parents or relatives for guidance. Fifty six percent (vs. forty four in 1998) of the students had taken a class on saving or investing.? The article also points out, ?Despite the fact that teens who take such classes are more likely to manage their money wisely, the number of states offering personal finance, dwindled from fourteen in 1989 to only seven last year.(See Diagram) 9 .(See ram) It is essential that children take these classes. Sixty percent of high school students have access to these personal finance programs but a meager twenty-one percent have signed up. Even though some schools offer these personal finance type classes, if you were to compare the kids who haven't taken the classes to those who have, you would discover that they have the information needed, yet their spending habits, are very similar. Considering that nearly thirty percent rely on credit card budgets, this could pose a problem. Considering that most of the card holders carry a debt from month to month.? 9 As a direct result, Arthur Levitt, Chairman of the Securities and Exchange Commission, is sending regulators into classrooms nationwide to ?Get students and young adults excited about saving for tomorrow.? Some find it hard to believe that one lecture from a expert will have any impact on the kids today. The kids want to learn but who is going to teach them? Hence, this is where parents must education their children. What better way to teach your children then by example. We all know that kids learn more by doing rather than listening. Fortunately, there are some basic fundamentals you can teach your kids. In ?Kids and Money? (Money Magazine 1999), by following these guidelines you can instill the skills so many Americans lack today. (1) ?Set a regular payday.? An allowance should come the same day every week to help kids budget. (2) ?A chance to earn more.? Other than everyday chores to earn some extra money. (3) ?Set up a bank account.? Many banks still have low minimum-balance passbooks accounts which allows your kids to see the interest grow. (4) ?Room to stumble.? Kids need to learn that money is finite. That is why, when they blow their budget, and they will, you need to be strong enough not to bail them out. In the article named ?Five steps to a Great Retirement? by Lisa Really Cullen, Beverly Goodman, and Henry Weil (Money Magazine 1999). ?There is helpful information from getting started to withdrawing wisely. Let us take an overview of the suggested five steps involved in planning your retirement. Step one is to see where you stand. To figure out where you're going you need to know where you are. It's not