The Debate Of Cell Phones - 1620 Words

The Great Debate of Cell Phones Technology has advanced over the years, causing our lifestyle to change drastically and head down a new path. With these advances in technology, the cell phone appeared and has evolved throughout time. The cell phone has become a necessity to many. All ages use this mobile device for either personal or business use. Higgins states that the amount of cell phones active has increased from â€Å"one billion in 2000 to 6 billion.† Although cell phones play an important role in the lives of many, the negative possibilities could cause destruction to our society. The cell phone has transformed over the years, changing from a bulky phone to a compact device containing the capabilities of a computer. According to Russell Ware, a cell phone is â€Å"any portable telephone which uses cellular network technology to make and receive calls.† A cell phone works through a maze of cellular towers that cross the world. This connects mobile devices that allow texting and calling betwee n two cellular devices. Motorola produced the first commercially available cell phone which officially went on sale in 1984 (Ware). This cell phone was called the DynaTAC 8000x which cost an extreme amount of money and only contained a battery of 30 minutes (Ware). Since this first masterpiece, the cell phone has advanced and developed into an entirely new object. Cell phones today contain the ability to text, call, use the internet, play games, and store files (Cell Phone). Due toShow MoreRelatedThe Debate Over Cell Phones863 Words   |  4 Pagesmany arguments surrounding cell phones, its advantages, and disadvantages. The conversation occurring around this topic is texting. Texting is a form of communication by sending messages between cell phones. Texting has advantages including proof-reading words, reaching someone quicker, and record keeping. Texting has disadvantages as well including deficient writing skills, addiction, and distraction from personal relationships. A sourc e I found that summarizes the debate on texting is that â€Å"TechnologiesRead MoreCell Phones Should Be Allowed in Schools Essay examples824 Words   |  4 Pagesbecause cell phones were not popular in schools then. When it comes to cell phones, some people think they should not be permitted in schools, and other people think they should be permitted in schools. I agree with the latter opinion for the following reasons: Cell phones are an efficient way to communicate when emergencies occur in school; cell phones can be a great tool for learning during school hours; and the current prohibitive rules on cell phones are merely fruitless efforts. Cell phones shouldRead MoreCell Phones Persuasive Essay813 Words   |  4 Pages Cell phones have become a major part of peoples lives and in modern society. Cell phones are current in society, adults to small children have cell phones. A debate on cell phones in school is occurring more and more. Do students deserve to have their cell pho nes for use during instruction time or school hours? Research states that cell phones are no benefit to students in school. Others claim to state that cell phones are in fact, beneficial to students and will not damage the learning environmentRead MoreCell Phone Radiation Essay1012 Words   |  5 PagesPurpose: My purpose is to provide information on cell phone radiation, the risks that can be caused by cell phone radiation, and the potential health problems that could result from this. Details of the topic: I am going to talk about the arguments about how cell phone radiation can affect our lives and whether these arguments are accurate or not. Cell phone radiation is a type of electromagnetic radiation that has the ability to cause health issues. The radiation from this device can causeRead MoreThe State Of The Teaching Profession Essay1281 Words   |  6 PagesThe State of the Teaching Profession Before starting my debate research, I made a cluster graphic organizer to see which characteristics correlated with the topic, the state of the teaching profession. The overall themes I came up with where teacher shortage, retention, and how the implementation of the Common Core State Standards affects teacher retention. Collectively, as a group, we decided on our three debate topics: teacher residency programs, teacher shortage related to mentorship, and theRead MoreCell Phones Should Not Be Banned1222 Words   |  5 PagesCell phones can definitely be educational tools in school What’s are everybody’s opinion on cell phones during school? Why should or shouldn’t they be allowed? I’ve always used mine as a helpful tool. I’ve heard many different sides of this debate, mostly they have been positive. I’ve used mine for reading a book in study hall and playing a game to benefit for a vocabulary test. Cell phones are educational tools and should not be banned. This is a debate that can go both ways. Lots of bigger schoolsRead MoreImpact of the Technology on Each Individual’s Behavior1129 Words   |  5 Pageskeep talking about the abbreviations and the influences on today’s language. By CQ Researcher, it says people today are more connected than ever, and each individual relies on the cell phones to work, entertain, and even maintain a relationship. Compare to these researches, this paper states what the influences for cell-phone usages and the connections of technology. Impact of the Technology on Each Individual’s Behavior Introduction Jennifer 8 Lee wrote â€Å"I think, therefore IM† was about studentsRead MorePros and Cons of Cell Phones in Schools626 Words   |  3 PagesAmericans place and receive most, if not all, of their calls on a wireless phone. The increase in cell phone usage has expanded into our children’s schools. Many children in today’s society carry a cell phone on their person to school. This increase of usage and change of demographic has created a debate in many schools. Read more: Pros Cons of Cell Phones in Schools | eHow.com http://www.ehow.com/about_5393195_pros-cons-cell-phones-schools.html#ixzz29NbPSPub School Emergencies The increase of schoolRead MoreShould cellphones be allowed to children of ages 6 to 12?1562 Words   |  7 Pagesreport clearly shows that there are a large number of children who own a phone. Now, with the latest advanced technology we cannot do much to prevent minors from gaining access to this type of devices. However, what we need to concern about is the damage that phones can cause to children. Lately, there have been many cases of abduction of children by social networks, and also cases of theft of cell phones. Therefore, the debate regarding children using cellphones whether or not has created differentRead MorePros Of Cell Phones At School755 Words   |  4 PagesCirelli, Cheryl. â€Å"Pros of cell phones in school.† Retrieved from http://cellphones.Lovetoknow.co Cheryl Cirelli’s â€Å"Pros of cell phones in school† is an excellent resource for debating in favor of cellphones in school. It offers examples and evidence to the topic of cellphones in the classroom. Cirelli explains that cellphones are not only an instant form of communication, but also a learning aid. In addition, cellphones can be used as a collaboration tool for group projects. Overall, she supports

Why Law School Is An Amazing Opportunity For Me - 705 Words

Direction sometimes finds us; in destinations we least suspect it. This is my experience. This is my journey to law school. As Albert Einstein said, â€Å"â€Å"Any fool can know. The point is to understand.† I understand that law school is an amazing opportunity for me. I also understand that my experiences in the past, coupled with my current motivations and my future aspirations can be ascertained through the procurement of a JD. I have been on the opposite side of the law. I myself have dealt with criminal charges personally in the past. These however, have made me a better man and have helped me find my calling. Which is helping others through pursing a JD. I was giving a second chance at life by a criminal defense lawyer. His effective and competent representation ensured that my cases were handled in an appropriate and timely fashion. I had the money to be able to pay for the cases at the time. However, many other defendants waiting trial in this country don’t. The ratio of public defenders to criminal defendants needing their services in some jurisdictions is unacceptable. I want to be a public defender, for a couple of reasons. First I eventually want to try to effect some policy change to enact better and more effective representation for all defendants no matter how much income they have. Second I want to able have a positive effect on society through helping those offenders who deserve a second chance. Ample amounts of applicants have different characteristics that setShow MoreRelatedPersonal Statement809 Words   |  4 PagesIt was a cold autumn night in North Carolina when I realized that my youth was being taken away from me. I wanted to run away and go back to the life that I had known; where I had the opportunity to go to school was happy and understood the language. Instead I was in a foreign land with my family and we could not return for there was no future in my homeland. According to my father, we had to keep migrating because it was the best thing for our family. It was then when I realized that this is notRead MoreJosh Mcdowell s The New Evidence That Demands A Verdict Essay1345 Words   |  6 PagesCHOOSE A BOOK OR BOOKS THAT AFFECTED YOU DEEPLY AND EXPLAIN WHY. A book that has affected me deeply is Josh McDowell’s The New Evidence that Demands a Verdict. In this book, Josh McDowell explores the plethora of evidence that supports the Christian faith and also gives the reader a testimony of how in his quest to find evidence to disprove Christianity as an atheist, he was ultimately futile in his attempts. As he continued to research Christianity’s claims as well as his very own claims, he wasRead MorePursuing Bachelors Criminal Justice782 Words   |  4 PagesThis past summer, I got the best experience of my life and, that was an opportunity to work with the Honorable Judge Fanon A. Rucker, and the Summer Work Experience in Law Program in Cincinnati, OH. 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Brand Equity On Consumer Purchase - Business Research Proposal Free Sa

Question: Discuss about the Report for Business Research Proposal of Brand Equity on Consumer Purchase. Answer: Introduction The purpose of this research proposal is to ascertain and analyze the effects of various components of brand equity on the consumer purchase intention or behaviour. Consumers buying process is a decision making process that is concerned with how customers act before, during and aftermaking a purchase. Customers intention to purchase is determined by various factors and the role of marketer is to identify and amplify the magnitude of these factors in order to get the desired response from the customers. In this context, brand equity component plays an important role in influencing the customer buying behaviour. Brand image as well as the reputation of the brand (or the company)can be useful in creating a positive image of the brand and soliciting desired actions from the customers (Lavrence and Lozanski 2014). Moreover, with the effective employment of brand equity components a firm can help in creating a loyal and satisfied segment of customers. Further, as the business environment i s getting more competitive, it is important to differentiate the brand from the competitors; and a well-planned and executed brand equity function can facilitate in creatingleveragefor the company to attract more customers towards the brand. The study, therefore, has selected the case study of LululemonAthleticafor analysing this particular research topic. The company is facing branding issues not only in Canada but also in other countries (Wu et al. 2013). The study will discuss the problems of the company with respect to branding and its effect on consumer behaviour of its products. It has its impact on profitability. Background of the Study Lululemon Athletica Inc. is an apparel company based on Canada. The company is focused on selling yoga inspired athletic clothes for people. It is also into manufacturing of technical athletic apparel. Apart from the yoga apparels, it also manufactures various types of sportswear (Delmas et al. 2013). However, it is seen that there are many controversies related to the branding, product quality and price issues of Lululemon Athletica in the American sub-continent. The study is focused on the consumer behaviour towards the brand. The brand loyalty, brand awareness and brand awareness in some parts of its business operations are not up to the mark (Thomas and Peters 2015). Apart from having issues in these aspects, the company is earning substantial profits. Regarding brand equity, Lululemon focus on niche segment of customers. The company is targeting very specific customer segments such as health conscious, high income, sophisticated couple and mid 30s (Larcker et al. 2014). Branding of a company is vital aspect for the marketing of the company in its target market. Lululemon is committed to provide its customers with well-designed and high quality athletic apparel with a sense of authenticity. It is seen that the company has shown immense growth in adoption of new product category in the niche segment. However, rapid adoption has resulted in many downgraded branding issues (Rizzo 2015). Customers of the brand are not finding the product of the brand worthy. Lululemon charge high for the yoga and other athletic clothes. In some areas, the customers are finding the clothes of the company overpriced. Here come the issues in brand equity and brand loyalty. Lululemon fails to maintain its image in the target market. Decrease in the magnitude of brand equity will lead to lower brand loyalty from the customers (Lavrence and Lozanski 2014). Lululemon is known for its high quality products in the market. The marketing strategy of the company is different from other companies of same category of product. Quality control issue in terms of the bottoms is a prevailing issue faced by the company. Many shoppers who are paying $100 for a yoga pant expects a good quality but the products are not meeting the expectation (Vredenburg et al. 2015). In the expansion strategy, Lululemon fails to maintain its brand awareness and brand image in the new target markets. The marketing strategy acts as a disaster. The strategies of increasing brand awareness fail to create a positive image in the minds of the customers (Smith et al. 2012). Controversies are there that are related to pricing issues, and misleading advertisements. However, it can be said that the company is improving the brand value in the market by fulfilling the commitment of the marketing goals. It will improve the brand loyalty of the customers of the company in buying different products from Lululemon. It is also focused into brand extensions of different categories of products (Wu et al. 2013). Explain the Significance The significance of the research topic is solving the issues of brand equity and brand loyalty of Lululemon in the market. The company is focused on selling its products to unique segments of customer. The nature of the products of Lululemon illustrates that the company is focused on niche strategy of marketing (Cousens and Bradish 2013). The background of the research topic explains different issues of brand equity faced by the company in the market. However, the research will help the company in solving issues related to the brand in gaining loyalty from the customers. To increase the sales, it is important to achieve trust of customers (Sirianni et al. 2013). Research Questions The questions will focus on the issue of the research that Lululemon is facing in terms of brand equity. The research questions of the study are as follows: What are the techniques followed by Lululemon Athletica in increasing brand awareness in the market? What are the sets of controversies faced by Lululemon in terms of branding of its products in the target market? How Lululemon will achieve the trust of the consumers in terms of increased profitability of the company? What are the steps Lululemon would take to change the existing marketing strategy of the company to attract customers? Research Objectives and Framework The research objectives are formulated in the framework of SMART objectives in the following: Specific: Lululemon must formulate the steps of marketing in a specific manner for achieving the trust of customers. Measurable: The techniques that are to be taken by the company must be measurable in terms of its applicability. Attainable: To formulate attainable techniques that fill the gap created by the marketing strategies of Lululemon. Realistic: To find the realistic controversies faced by companies in terms of pricing, advertising and branding issues. Timely: To achieve all the research objectives in a stipulated time so that the effectiveness can be measured in terms of the increased profitability. Chapter 2 Literature Review Brand equity Brand equity is one of the most crucial concepts of marketing. It is an intangible asset for an organization and depends on the associations created by the customers with the brand itself. Brand equity plays an important role in ensuring long term success of the organization (Khan et al. 2015). However, it takes time and great deal of strategic planning and implementation of business functions to build positive brand equity. Brand quality: The American Marketing Association (AMA) defines brand quality as value of the brand (Parkvithee and Miranda 2012). From a consumer perspective, brand equity is based on consumer attitudes about positive brand attributes and favourable consequence of the brand use. Brand equity components: Brand Loyalty: It helps in reducing marketing costs as customers are loyal to the brand and require little external stimuli for initiating the desired action by the firm (i.e. buying companys products and services). It also provides added advantage for the company in trading as strong brand equity also affects (positively) the decisions of suppliers and other stakeholders (Huang et al. 2014). Further it also aids in attracting new customers by assuring them about the superiority of the brand and brand offerings. In addition, it also helps company to respond to the competitive or market threats such introduction better products by the competitors and case of change in consumer preferences or market trends respectively. Brand Awareness Brand awareness is another component of brand equity. It provides a common platform or anchorage onto which other branding functions or associations can be attached. Moreover, familiarity with the brand only leads to enhanced liking and positive image of the brand in the mind of the customers (Hutter et al. 2013). Increasing visibility of the brand helps the customers about the utilities of the brand and assists in brand recall at the time of making purchase decision. Brand Associations It helps in communicating relevant information to the targeted audiences and provides differentiation or positioning of the brand from the similar categories of products and services (Reza Jalilvand and Samiei 2012). Further, it creates positive attitude about the brand in the mind of the customers and presents reason to buy. Brand equity perspectives: There are different perspectives of understanding the concept of brand equity such as: Financial: Brand equity of a firm can be determined by the price premium that a brand commands over a generic or me too product. In other words, brand equity can be understood as a premium price that a customer is willing to pay for a particular brands products or services over the same but unbranded products and services (Dehghani and Tumer 2015). This premium provides crucial information about the value of brand; however, costs incurred by the organization such as promotional costs must be taken into consideration while using this method to calculate brand equity. Brand extensions: One of the characteristics of a good brand is that it provides the platform to launch related products under the well established brand name that the company already have. Brand equity therefore, can be measured in terms of the brands capability to launch (establish) new products into the market by taking advantage of the existing brand awareness; thereby, reducing the promotional cost and risk elements associated from the perspective of customers (Son et al. 2013). However, this method is subjective in nature and difficult to quantify the brand equity. Consumer based: Brand equity can also be measured in terms of customers attitude towards the products associated with the brand. Customers attitude towards the brand is built when customers actually experiences the product and is generally more effective in building brand equity than promotional and advertising campaigns undertaken by the organization. Thus, customers perspective of brand equity enhances the perceived quality of the brands products and services, and eventually leads to brand loyalty. Benefits of strong brand equity: Strong brand equity provides a distinctive competitive advantage to the company over the other players in the market. It also helps in ensuring a loyal customer base and thereby a steady stream of income for the firm. In addition, it also helps in cash flow to the organization by increasing market share, reducing promotional expenses and allows company to implement premium pricing strategy. Moreover, brand equity is an asset for the company that can be utilized by the organization to gain both financially and strategically (Lu et al. 2014). From perspective of accounting, brand equity is considered as the difference between an organizations total work the book value of its assets. Some great benefits of bran equity are here by mentioned below, Loyal customers Having loyal customers is the biggest competitive advantage that an organization can have. Loyal customers will pay more and will go out of their way to buy the same product from your company. High brand equity is responsible for creating brand equity among the customers. For example, some well-renowned business organizations such as Gucci handbags and Apple have developed a huge base of loyal customers through the strengths of their brand which are known for exclusive quality, innovative design and creative leadership. Bigger profits Another definition of brand equity states that a product having brand equity means it includes a greater value with the name and logo on it that it would with a general or unidentified label. It will put the manufacturing organization in a position from where they can attain high price points in the market place while upholding or improving demand (Horng et al. 2012). It is obvious that when customers will be ready to pay extra amount of money for a name that they trust or value, gross profit of those organizations should become strong comparative to general alternatives. Opportunities for business expansion Any business looks to achieve long-term growth so that it can stay in the market. Brand equity is a component that allows an organization to acquire drivers seat for long-term development. If an organization can control the value of its brand, it will be able to expand to new markets and extend its brand with new store concepts (Huang and Sarigll 2014). It will definitely enhance revenue streams of that organization. For example, Apple has influenced its band equity in the mobile technology in order to introduce multiple tech devices in the market. Upgraded versions of thos tech devices are also released by the organization in every few years. Marketing Another significant advantage of brand equity is it allows organizations to spend less amount of money on marketing. If an organization has a great reputation among the customers then through word of mouth marketing will be done (Hwang and Choi 2013). Compared to a lesser known competitor, an organization that has strong brand equity has minimum needs to use marketing channels such as social media, television and search engine marketing to spread its message as customers will do that for them for free. Bargaining power Bargaining power of an organization, especially with its manufacturers and distributors must be high enough. Otherwise an organization will be forced to take decisions by the norms of its distributors. Brand equity provides this advantage to an organization and allows it to have a superior position while negotiation with distributors and manufacturers. When vendors will find out that consumers are screeching for anything that carries name of an organization, they will want to work with that organization (Das 2014). In this situation, that organization will be in control and will have a position of strength while negotiating since its name is essential to long-term success of that product. One of the biggest examples of this scenario is Walmart and Target. Both companies are dominating the retail industries and customers buy anything and everything once they see the names of those organizations written on a product (Horng et al. 2012). This allows those companies to carry a significan t amount of bargaining power with its suppliers. Brand equity and Purchase Intention Brand purchase intention is means plan of customers to make a real purchase in certain period of time. However, Dehghani and Tumer (2015) stated that, it can be defined as urge or motivation that arises among the customers mind to purchase a certain brand after they have evaluated its good and bad characteristics. In marketing, it is highly important to understand and predict the consumer behaviour. Results from previous research works clearly states that buying behaviour of customers acts as a crucial factor that influences actual final purchase. Most of the times, it leads to repeat buying in the future. According to Son et al. (2013), brand equity is considered as a condition for brand predilection and that is why; it affects purchase intention of the consumers. From a number of studies, it is understood that brand equity and purchase intentions are connected to each other. It is also found that once a customer has purchased a particular brand, it will increase his proneness that improves the probability of buying that brand once again in the future. Further it is also evident that all the brand equity components that are mentioned above can significantly influence purchase decision of consumers. In fact from previous researches it is found that brand equity can be considered as the main component that directly influences purchasing of products. However, according to Parkvithee and Miranda (2012), brand equity and purchase intentions are not connected with each other directly. Subjective norm works as a mediator between them. Subjective norm and purchase intention Subjective norm means professed social pressure to accomplish or not to accomplish the behaviour. It also helps to understand purchase intentions. It is known as the level of social force felt with regard to an exact performance. Subjective norm is a feeling of an individual on social force that comes from other group or people (Khan 2015). From previous researches it is found that subjective norms and purchase intentions are positively connected to each other; however, the same literature lacks unity to subjective norms. Moderating role of subjective norms A purchase intention is known as an important consequence of brand equity which is already proved by several previous results. As mentioned by Horng et al. (2012), two elements of brand equity that are brand awareness and brand associations are connected to each other. This connection develops a constructive attitude for a brand. This improves the chances that a consumer will buy that product regularly. On the other hand, brand loyalty descries customers loyalty towards a brand. This can be created by providing favourable attitude towards a brand and the intention to buy. Definition of perceived quality is similar to attitude. It is also known as subjective assessment or decision of consumers about product that whether it is superior to other products or not (Hutter et al. 2013). Therefore, it can be said that perceived quality is capable to establish a positive attitude about the brand that in turn leads to purchase intention. Those four dimensions are responsible for creating posit ive attitude towards a brand. However, it is also true that only positive attitude towards a brand is not enough to understand and predict behavioural intention of consumers. As mentioned by Das (2014), Theory of Reasoned Action individuals purposes would be prognosticators of their behaviour and individuals attitudes towards behaviour and subjective norms are Backgrounds of behavioural intentions. Subjective norms are the important component of this theory. It is highly possible that perceptions of family members, friends or other important person put significant impact on a customer and influences his purchase intentions. For example, a consumer is willing to buy a product. Let us assume that the product is X. Before buying, it is possible that he will consult with his family members and friends about it (Parkvithee and Miranda 2012). The chances are high that his family members will ask him to buy the other product which is Y. It is also possible that his friends will suggest him to buy another product which is Z. Now that consumer will listen to either his family or his friends and will buy either Y product or Z product. It is also possible that afte r consulting, he will stick to product X and will buy it. Conceptual framework Figure 1: Conceptual Framework of Brand Equity and Purchase Decision (Source: Reza Jalilvand and Samiei 2012) Chapter 3 Research Methodology and Design Research philosophy It has been found that there were two types of research philosophies in which a research work can be conducted. They are such as positivism philosophy and interpretivism philosophy (Bell 2014). It had been analysed that the positivism philosophy helps to investigate a research problem depending on real facts and truths (Billig and Waterman 2014). On the other hand, interpretivism helps to develop a research work, depending on the perception of people about a specific situation (Cleary et al. 2014). After analysing both types of research philosophies, positivism has been selected as the most appropriate one for this research work. This research philosophy will help to make logical and critical investigation of the research topic the effect of brand equity components on purchase intention depending on sustainable facts and evidences. Interpretivism will not be used in this research work as human perception can lead to an inappropriate outcome for this research work. Research approach After close exploration, it has been found that there are two types of research approaches can be used for research works. They are such as inductive approach and deductive approach (Meeker and Escobar 2014). It has been analysed that deductive approach can be beneficial as it helps to gather knowledge about the research topic. In this approach, research hypothesis has been developed for the research work, after reviewing existing literatures and existing theories related with the research topic. On the contrary inductive research approach is related with development of new theories related with the research topic. After closely investigating both the research approaches, it has been found that deductive research approach is most appropriate one for this research work as it helps to develop the research work depending on existing theories. On the other hand, as the research work has to be developed in a shorter time span, there is not ample time to develop new theory related with the research topic. Hence, inductive research approach will not be used for this research work. Data sources Bauer (2014) stated that, there are mainly two types of data sources available for a research work. They are such as primary data source and secondary data source. Primary data can be obtained directly from those people who have ample knowledge about the research topic. On the contrary, secondary data can be collected from various theoretical underpinnings related with the topic of the research. (Mertens 2014) mentioned that relevant secondary data can be gathered from updated books and journals related with the research topic. The topic of this research work is to find out the effect of brand equity components on purchase intention. It has been found that the research topic is directly related with customers. Hence, it can be beneficial to collect primary data from customers and managers with the help of survey and interviews. Data collections methods Gast and Ledford (2014) stated that, there are mainly two types data collection methods available for a research work. They are such as quantitative data collection method and qualitative data collection methods. Gelman et al. (2014) mentioned that quantitative data collection method is related with collecting numerical data and represents them in graphs and tabular form. On the other hand, Panneerselvam (2014) depicted that qualitative data collation method helps to gather enriched amount of knowledge about the research topic depending on human perceptions and personal experiences. In order to gather quantitative data, survey analysis has been conducted with the help of questionnaires. Here some close ended questions are asked to the respondents, After collecting data from the respondents, they are analysed with the help of MS Excel and represented in the form of graphs and charts (Panneerselvam 2014). On the contrary, qualitative data can be collected by interviewing those people w ho have ample knowledge about the research topic (Brinkmann 2014). In this, research works both quantitative and qualitative data will be gathered from customers and respondents of company Lululemon Athletica. Sample size As mentioned previously, both quantitative and qualitative type of data will be collected for this research work. Quantitative data will be gathered by conducting a survey with customers of company Lululemon Athletica. 60 customers from the company will be selected as respondents. All close ended and neutral (non-influential) questions will be asked to the respondents. This data will help to find out the impact of different equity components on purchasing decisions of customers. On the other hand, qualitative data will be collected with the help of face-to-face interview with the 3 managers of company Lululemon Athletica. All open ended questions will be asked to the managers. Ethical Considerations It has been found that, it is required to follow certain ethical considerations when the research takes place. Bauer (2014) stated that, according to the Data Protection Act 1998, it is required to make sure that none of the respondents are forced to take participation in the research work. According to this act every candidate has the authority to withdraw his or her participation as any time of the survey (Schobel et al. 2014). Every candidate has the right to take part in the survey process if all the neseaary criteria are fulfilled. In addition, the collected data cannot be used in any other purpose rather than works related with academic purpose. Moreover, it is required to make sure that none of the survey or interview questions is influential. Expected Outcomes This research methodology section would help to follow an appropriate research method so that the research problems related with the topic the effect of brand equity components on purchase intention can be addressed carefully. It would help to collect extensive and augmented data about the research topic, which might become helpful to conduct this research work in appropriate manner. Timescale and Gantt chart Task And Time 1st week (2nd-4th) week (5th-7th)Week (8th-10th) week (11th -16th) week (17th -20th)week (21th-23th) week 24th week 25th week 26th Week Introduction and Search for Data Literature Review Research Methodology Design of Data Collection and Methods Data Collection Data Analysis and Presentation Conclusion and Recommendations Proof- Reading Sending First Draft to Supervisor Printing, Binding and Submission Table 1: Gantt chart (Source: Created by Author) References Bauer, G.R., 2014. Incorporating intersectionality theory into population health research methodology: Challenges and the potential to advance health equity. Social Science Medicine, 110, pp.10-17. Bell, J., 2014. Doing Your Research Project: A guide for first-time researchers. McGraw-Hill Education (UK). Billig, S.H. and Waterman, A.S. eds., 2014. Studying service-learning: Innovations in education research methodology. Routledge. Brinkmann, S., 2014. Interview. Springer New York. 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